Motto/Slogan: "Building reputation. Building relationships." The organization's objectives are: (1) to encourage and promote the appreciation, understanding, and continuing study of the theories, practices and techniques of public relations; (2) develop mutually advantageous relationships between and among the students and public relations professionals; (3) provide students of public relations with the opportunity to become acquainted not only with their peers but with professional practitioners here and abroad; (4) instill in the students professional attitude and adherence to the highest ideals and principles of the practice of public relations; and (5) to serve as a center of information by making available to members the latest data or information regarding the practice of public relations.
The JUNIOR PUBLIC RELATIONS PRACTITIONERS OF THE PHILIPPINES (JPRPP) is an academic organization under the College of Mass Communication of Pamantasan ng Lungsod ng Maynila. Its membership is comprised of students and graduates of the College of Mass Communication, Pamantasan ng Lungsod ng Maynila. For more information about JPRPP check out www.facebook.com/JPRPP.